Author Archive

Seeding a new tango community

What does it take to seed a tango community?

I almost started this post with “what does it take to start a tango community” but think that seeding is probably more accurate.  Starting something often implies it has an end, or that the initiator will manage it on an on-going basis, but seeding something implies that the community will grow and develop in it’s own rite.  Later I’ll write about growing a small-stage tango community, but this post is all seeding a brand new community (I will arbitrarily define a “brand new” community as community with 1 or fewer teachers and 1 or fewer events per month).

I first thought about this topic when I saw Anil, a well-traveled tanguero, post about starting a tango community from scratch.  He had some very interesting qualifications for the community he chooses:

has to be kinda NEAR (but not inside) a city with a medium-large tango community
has to have a medium-large university/college nearby
has to have some semblance of culture/art
has to have some semblance of nature/parks
has to have an average temperature of at least 30-40 degrees in winter

Some of these are certainly personal, but I think the point about proximity to a more establish community, a college, and having a good art scene are very important qualifications.  We often talk about what are the biggest / most developed tango communities today, but we rarely discuss how those communities grew and what was integral to their development.

If you imagined your ideal tango community, what would it look like?  Working backwards, what would one or a couple of pioneering teachers and community builders have to do to work towards your ideal?

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Tango in the recession

Tango as an industry has had a very interesting response to the recession.  (Note: the content of this post is based on subjective and anecdotal evidence from talking to organizers, teachers, and DJs across the US and some from abroad.  My sample size was low and there may not be any statistical significance, but this is what I observed.)

In the second half of 2008 and the first half of 2009 as the recession was first ramping up, it seemed as though people were steadily increasing dancing relative to the past.  Classes seemed to be more full, milongas more packed than they’ve ever been, and everyone was commenting on how great the recession has been for tango.  No one really understood why this was the case, but the most common explanation that I heard had to do with the fact that people seemed to need human connection more than ever and tango was a great (and relatively cheap) way of accomplishing just that.  Another reason I heard, and the most compelling to me, is that milongas and practicas provide great “bang for your buck” in terms of hours of fun per dollars spent (relative, say, to a movie or going to a bar).  Of course this does not explain the increase in classes and festival attendance which, arguably, have a much lower “fun return on investment”.

In the second half of 2009, it seemed like people were moving further away from classes and festivals and more towards just the milongas/practicas.  Attendance levels at all tango events were still higher than in early 2008, but classes started to fall off and festivals definitely noticed a slightly lower attendance than they were expecting based on the previous year’s numbers.  If this observation is correct, than the second reasoning offered above may have been growing in prevalence in people’s minds.

In the last month or two of 2009 and the beginning of 2010, people I spoke to said tango overall is shrinking.  Organizers report fewer entrants, teachers report fewer students (especially beginners), and every tango professional reports that their income is taking a hit.  I find it interesting that the tango industry cycle is offset by the global economy by about 1.5 years.

What have you noticed in your work or travels?  If you are a dancer, do you find that there are more or less people at the events you attend regularly?  If you are a professional, are you finding that there are more or less dancers or students at your event?

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Learning about tango events

The way we learn about tango events is changing dramatically, and there is extreme variability around the world.

About ten years ago, the only way to learn about a tango event was to pick up a flier (at another tango event, or on some bulletin board), grab a local newsletter/magazine, or to subscribe to one of the many email list servers that sent out notifications in your area.  These methods of acquiring tango information still exist, but the increasing ease of putting together a website and the growth of Facebook have really changed how people learn about new events.

In the United States, most people learn about their local tango events through their regional website or via Facebook, or some combination of the two.  In fact, our fans on the KnowTango Facebook Page (selection bias aside) said that they use Facebook as a tool to double check regional listings or, more importantly, to see which event will have the most dancers.  The scope and scale of the social element — knowing where your friends are going dancing — is totally unprecedented in the tango world and I think we are going to see that continue to expand in the future.

That said, use of Facebook for tango tends to be very regional.  In the US, for example, it’s high, but in countries such as France, Germany, and Argentina, it’s significantly lower.  So what do dancers in those countries use to publicize their events?  And how do people know about new events?  For now, at least, I think we are still tethered to the world of paper fliers and newsletters.

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Back to the blog …

Back to work ...

Back to work updating the blog

Sometimes, we get busy.  Really busy.  So busy that we neglect our blog and Facebook communications with our users and our fans.

It’s been a long time since I last wrote about our progress and there is really no excuse for the silence.  To be sure, we’ve continued to update, add, and expand our list of features, but I haven’t carved out the time to sit down and write about them.  For that I apologize, and rest assured that this will not be the case in the future.

With that in mind, I’d like to outline some of our broad goals for the next 3 months.

1.     Learn about you - Although we continue to come up with features that we think you may enjoy, I’d like to get better at understanding exactly what you want from KnowTango.  What is your main channel for gaining information about tango events and teachers, and what is the benefit of that channel?  If we were to create the ultimate resource that has everything you could ever want, what would KnowTango look like and what would it do?

2.     Reach out to communities - We’ve been around for 10 months, and there are still many tangueros and tangueras that are surprised to hear about our centralized, global resource.  Most of our informational updates occur on our Facebook page, but we need to find a way to reach out to all our users.  Leave a comment if you would be interested in receiving a monthly KnowTango newsletter.

3.     Revamp our interface - We know that the current site could really be reorganized to increase the usability, and we are constantly looking for feedback and people to help us achieve that goal.

We have a lot of work ahead of us, and a ton of great ideas in the pipeline, so stay tuned and let us know if you have any suggestions.

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Milonga Magic or Misery - what makes an excellent tango venue?

As part of our on-going series about excellent tango, I asked Cherie — an expert tanguera and veteran blogger — to tell us a little about what makes an excellent venue.  Her comments are very insightful, even if a bit opinionated … :)

By Cherie Magnus, http://tangocherie.blogspot.com

I’ve been dancing tango for a long time, and in many venues around the world. And in Buenos Aires since 1997, where I now live and teach. Looking back, it seems I’ve danced everywhere-from outdoor plazas and bandstands to vacant factories to castles.

Where do I enjoy dancing most? Which salons are most appealing? What are the physical requirements of a great milonga?

First and most importantly, we like to go where our friends are.

But then there is the space itself– basically the three types of salons are elegant traditional, modern, and funky. And I go for the elegant traditional every time.

I have to say that my partner Ruben Aybar and I are very picky. Every night here in Buenos Aires there are around 20 milongas to choose from, but actually very few that we consider attending. Why?

First of all, the floor is important. We like “soft” wood floors (Region Leonesa, Gricel) as opposed to hard tile (La Ideal, La Milonguita, Viejo Correo) and our knees and legs thank us for it.

We also like space. We dance large when we can, and we are tall. We feel cramped when the floor is small and the ceiling is low (Maipu 444, El Beso). But other folks may feel cozy in intimate spaces.

We enjoy watching the dancers, and so we like the salon to be well-lit. We are traditional, and only use the cabeceo; for that, you have to be able to see across the room. Because we like to watch, milongas that are divided up spatially aren’t appealing (Boedo Tango.)

The placement and size of the tables contributes to the ambiance. Small cozy tables, with tablecloths, scattered around the floor are ideal, as opposed to clustered all in one area, or large banquet tables.

Because of the importance of the music, the sound system should be good and the DJ the best. Just putting on iTunes playlists and letting them run doesn’t cut it.

The organizer should make attendees feel welcome and at home. It’s nice if out of towners are introduced during announcements.

The dancers hopefully are at all levels, but the majority advanced, with a flowing ronda and no crashes on the floor or high-boleo stabbings by stilettos.

People are not there to get drunk or to buy drugs. They come to dance and are clean and well-dressed.

We like to have good table service by a friendly waiter/waitress.

Good ventilation is important, as well as fans and air conditioning in the summer.

We are most comfortable where the codigos are known and observed: cortinas, cabeceo, good manners.

If we can have all this in a historic ballroom with ornate chandeliers and gilt, even better.

Traditional elegant salons in Buenos Aires are like this. But there are funky venues as well: La Catedral, Peru 571, Independencia 572. The floors are bad, the music may be alternative, people are dressed casually in athletic shoes. Folks go there for other reasons than to dance the best tango possible.

Practicas are of course less formal, but still a good floor is necessary-dance studios if large enough can work well as practicas. There should be enough room that dancers can really practice without worrying about injuring someone else.

Tango classes can be held anywhere on a good floor with a good sound system. Mirrors are nice, but not necessary.

What about Festivals? I’ve been to plenty of those too, all around the world. I like it when everything is in one place-like a hotel or convention center. I wasted so much time, for example, in Amsterdam trying to find my way around to various studios/clubs/salons.

I used to attend Norah’s Tango Week outside of San Francisco, and while perhaps it wasn’t the most gorgeous of venues, I liked that my room, the classes, and the nightly shows and milongas were all at one place-in this case, the Holiday Inn.

Many factors make up a good tango venue, and when they all are there, the effect can be magical and keep dancers returning time and time again. It’s worth it to think about the ambiance, because when it all comes together and makes magic, the dancing does too.

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Tango teacher, DJ, and organizer resumés & CVs

In just about every industry, to apply for a job you must first present a resumé, CV, or portfolio to be seriously considered for the position.

In tango, however, teachers and DJs come and go from cities with little but the implicit (or sometimes explicit) endorsement of the main organizer.  At best, dancers can YouTube teachers to see how they dance, but performances offer little insight for teaching capacity.  For DJs, there is nothing a dancer could find online to proxy their skill.  And especially organizers, arguably the most pivotal and most overlooked professional in the tango world, there is nothing would be consumers could find to judge their skill.

What about having published resumés or portfolios for teachers, DJs, and organizers? When a teacher or DJ is being considered for a gig, they can simply include a link to past events, YouTubes, and any endorsements if they have them. When an organizer puts together an event, they can include previous events they have organized and any testimonials from that event.  (As a quick aside, I would much prefer to hear testimonials from the professionals working with the organizer than that of content dancers because I think the professional relationship is much more telling).

With the KnowTango Profiles, we have taken a somewhat accidental step in that direction.  Teachers, DJs, and Organizers (or anyone for that matter) can enter events (both past and future) and our profiles automatically generate a map and a calendar for each tango professional.  If there is enough interest, we can easily convert the map and calendar to embeddable widgets so tango professionals can drop their visual resumé on their own websites or blogs.

What do you think?  Is it time for tango resumés?

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Announcing: Search and Profiles for tango teachers, DJs, and organizers

Hooray, the newest version of KnowTango is up and running!  I know I’ve been a little out-of-the-loop recently, but that’s because we’ve been working really hard to finish our latest release of features.  So far, this is what we’ve added:

  • Automatically generated Profiles for every tango event, venue, teacher, DJ, and organizer
    • Each Profile comes complete with a Map and Calendar specific to that Profile.
    • If you see a profile that is incomplete, inaccurate, or simply missing, just add or edit an event.  The moment you update an event with the correct info, every profile is also updated to reflect the most current information.
  • Search for every tango event, venue, or professional using our Profiles
  • Claiming Profiles
    • Claiming a Profile keeps you up-to-date on any changes (see Watching below) and also gives you the option of uploading a photo
    • Claiming an event (festival, milonga, practica, or class) makes you the organizer
    • Claiming a Venue makes you the Venue Manager.  This doesn’t do anything yet, but we’re working on tools and features for Venue Managers.
    • NOTE:  We are working on our system to verify claims on people Profiles, so for now we have disabled the feature
  • Watching Profiles
    • Users can “watch” their favorite tango teachers, DJs, organizers, events, or venues, and get email notifications every time someone updates information on that profile.
  • Feedback tab
    • Vote on other users’ suggestions or offer feedback on the features you want to see.  If enough people like your idea, we’ll definitely make it happen!
  • Easier way to add and edit events
    • If you’re logged in, we no longer ask for your name and email
    • If you’re looking at a Profile, you can easily add similar events using the text links on the left below the picture

Thanks for all the support and feedback we’ve gotten so far, and I’m greatly looking forward to our next few updates.  Just to give you a heads up, this is what’s in our pipeline:

  • Ratings and reviews on Profiles
  • iPhone app

We’re also going to get better about posting new features, thoughts, tools, or other cool things.  If you have any ideas or suggestions for something we should write about, feel free to reach out to me at henry@knowtango.com.

¡Feliz bailes para todos!

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Tango notation - writing down your tango steps

I have long been looking for a notation to effectively write down tango steps and sequences.  Ideally, I would be able to send any tango teacher a text message or an email, and they would instantly know what sequence I had in mind and be able to answer my question.  This is what I’ve found so far:

  • Hong Kong Tango Academy — able to expressed in email, but very long notes to get across a single step.  Just take a look at the basic!
  • Labanotation — Seems very complete, but doesn’t allow for the ease and flexibility of text-based systems.  How could one write to a friend or a teacher with a question?
  • Tangotation — Requires a three column system to be able to visually parse the letter sequence.  Plus, it’s really easy to get lost in the letters and have to look up more information.
  • Rasche Notation — Incorporates a complex grid of direction, angle, footwork, and musicality.  Very complete, but totally impossible to implement in any meaningful way without the special notebook.

Unfortunately, these are the only systems I’ve been able to find that are worth mention.  All of them are unsatisfactory in one way or another — does a good tango notation system exist?  Is there any way to relay tango sequences with a text-based system?

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Excellence (guest post): Buenos Aires Milongas

I am very pleased to announce that today’s blog entry was written by Debbi of An Ever Fixed Mark.  Debbi has spent the last couple of months in Buenos Aires and has gravitated towards the more traditional milongas.

I asked Debbi what, in her opinion, makes an excellent milonga.  Debbi’s answer is intricate and intertwined, but ultimately lands on a simple answer …

From the outside it does not look like much, a doorway with large iron security grates partly closed, where someone perched on a stool is greeting and eyeing those who enter.  Not with an unfriendly eye, but certainly an attentive one.  Smokers congregate at the doorway, challenging the car exhaust with their own plumes of smoke.  Stepping inside transports you to a different world from the one on the street, a huge marble floor lies before you, a grand staircase made of marble and iron to your right invites you to step up towards the strains of D’Arienzo floating down from above.  At the top, you are greeted, pay your Entrada, and receive your ticket.  Before entering through the dark red velvet curtain separating you from Senor D’Arienzo, you must first go to the bano and change your shoes.  Only then can you part the curtain and allow the milonga world to wash over you.  Other sounds merge with the music; the clinking of glasses, murmur of Castellano, and the soft shuffle of shoes across an old wooden dance floor.  The host greets you, and if he knows you, kisses your cheek before escorting you to your table.  Women on the left, men on the right.  The better dancer you are, and/or the more well known you are, the closer you are to the edge of the dance floor and the center of the room.  As you settle at your table, stowing your belongings beneath, a waitress appears at your elbow.  Drinks ordered, and perhaps a tostada or empanada, and it is time to begin your pre-game routine.  Watch the floor.  Pay attention to who the better dancers are, and, perhaps just as importantly, who the horror shows are.  As the tanda ends, the women are escorted back to their tables, and you must watch to see who is sitting where.  The cortina plays, about a minute worth of an old Pat Benatar song from the 1980’s.  Next tanda begins, Biagi.  Eyes seek out eyes.  Slight inclinations of the heads create couples and women are collected from their tables.  The game is afoot.  You find your intended, they find you, and a deal is struck from across the floor.  As the embrace is created, arms circling shoulders and backs, the circuit is complete and the dance begins.

That is an overall generalized account of one traditional milonga here in Buenos Aires, although all but the description of the surroundings could be used for most all of the traditional milongas.  Some milongas are better than others, and a few are great.  What is it that makes them great? That is really a matter of personal preference for the most part, but when so many personal preferences agree, they must be doing something right.

In my opinion, number one is music.  When the music is great, you will forgive the little aesthetic details, such as worn out tablecloths or bare walls.  The music is not only a good mix of known Golden Age music, but the DJ keeps his or her attention on the dancers, increasing or decreasing the energy of the room with strategic selections.  Pacing the energy. Creating tandas where the first song makes you say, “Oh man, I gotta dance this one!” regardless of how tired you are.  If there is less known music, it is skillfully added into the line up.  There is not tanda after tanda of “I found this music in an archive, it has never been played since 1953!”  Well, there very well might be a reason it had been shoved away and not played since 1953, and giving us three tandas of it might find a DJ playing music to people sitting down and muttering angrily about “What exactly is wrong with DiSarli?!?!?”  A very interesting conversation I had with a tango musician recently brought out this excellent suggestion.  “It is fine to play ‘interesting’ music, but the DJ better well have grabbed his dance partner and danced to it before playing it in the milonga!”  I could not agree more.

After that, the next most important aspect to a great milonga is – Know Your Target Audience!!! Here is BA they looooove performances.  So there is usually at least a half an hour of performances, if that milonga has performances.  Some don’t. Sometimes multiple couples perform, sometimes it is not tango that is being performed, but folklorica, and sometimes it is longer than 30 minutes. In the States, a half hour of performances may cause mutiny.  Or it might not.  But it is up to the organizer to know this piece of information.  Other important things to know, are all of the little things that make the majority happy and keep them coming back – lighting, seating, food, beverage, cost, venue, live music, floor condition, A/C… all those “atmospheric” things that create a vibe, an energy to the place.  Make sure your floor layout has a good “marriage” with the layout of the room, it should be easy to get around without walking across the dance floor if at all possible.

A pet peeve is when the milonga is set up according to the specific preferences of the organizer.  I have been to traditional milongas, both in BA and in the States, where everything was obviously set up according to what the organizer liked best, and not what their target audience liked, and it was reflected in the attendance.  Along with my lack of a return visit.

So what makes a great milonga? An organizer who does his or her homework and creates an event geared towards a large audience whom they hope to make “regulars”.  For traditional in BA, that means cabeceo, which means light!  In the States, cabeceo is much less used, so lighting tends to be darker for a more “atmospheric” feeling.  There was a huge topic in the tango blog world about lighting in milongas very recently, and I have to say, after being here in BA, I am leaning more towards light-er so that at least cabeceo is an option.  Other factors are a host who has a presence, who makes you feel that he or she has a stake in your enjoyment of the evening and is not just there to collect your money.  The environment should be inviting, not sterile; the set up of the room must make you want to stay there for hours on end, and not feel deflated or claustrophobic after one hour.  There is a study in psychology as to the impact of one’s psyche from their surroundings — McDonald’s made use of it, they discovered that the color orange stimulates one’s appetite.  Hence the use of it in their chains.  Now I am not saying study what colors and environment make for happy tango dancers and stick to that, most venues won’t be happy if you show up with gallons of paint.  But make your space into something specific, be it cozy, elegant, casual, etc. by enhancing what you do have.  All that being said, there are instances where the venue itself creates all of the atmosphere needed for the dancers, and these are the outdoor milongas.  Two that spring to mind are La Glorieta in BA which is held in a gorgeous gazebo in a park in Belgrano, and Tango Porteno at the South Street Sea Port in NYC which is held on Pier 16 beneath the awesome presence of the historic Peking ship and the harbor stretched out before you.  Both milongas have nothing but atmosphere and good music, but that is more than enough to make it successful.

All in all, the essence of a good milonga is a great organizer.

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Excellence pt. 2: Venues for tango milongas, tango classes, and tango festivals

In continuing our excellence series, we turn next to the question: What makes an excellent venue?

There are arguably three types of important venues, which may or may not overlap.  One is for milongas, classes, and festivals.

Simba had a great series of thoughts in his post on how to organize a milonga.

What do you think?  What makes an excellent venue?

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