Tango teachers and organizers in different parts of the world and with different audiences have success with a variety of different marketing tools and strategies. In the social media world some dancers have found Facebook to be very effective and more are also starting to use Twitter.
Great Dance has a Twitter “how to” for dancers. Check out the comments for some examples of individuals who have found Twitter useful to market themselves or their organization. Dance.com has a piece about dance teachers and organizers who are using Twitter.
Kristie Wyler, artistic director of Metro Dance in Plymouth, MI, is an avid tweeter. With nearly 800 followers and over 1,000 tweets, Wyler is one of the most popular teachers on the site. She uses Twitter not only to spread awareness about general dance related issues, but also to stay connected with her students and students’ parents. For Wyler, who goes under the handle MetroDance (http://www.twitter.com/MetroDance), Twitter is a great way to keep her studio connected to the broader dance community. It’s also a way for the dance community to feel connected to her.
Do you use Twitter? Have you found it useful for connecting with other tango dancers? If you are using Twitter, don’t forget to follow us, @KnowTango.
